Are Mobisodes as Good as IT Gets?
Editor's Note: The following is from Brenda Trainor, President and Founder of Frontier Trail, Inc.
Today, during a presentation made by Lucy Hood, senior vice president of content and marketing for NewsCorp, I learned that the current best selling mobisode in the USA is Paris and Nicole trying to change diapers at a day care center.
Gawd – is this how we have come to define the social benefit of mobile technologies?
Clearly not in this example – at least not obviously. But from a social behavior and technology application, today I actually enjoyed seeing Paris and Nicole (very atypical for me) in a cool use of a cell phone. A Mobisode (that means “mobile episode” and the term is trademarked, just so you know) sends a short video clip, for a charge, to your mobile phone. It is clever, one-to-one marketing that has the added advantage of generating revenue for the provider.