Random notes from Chris Brogan's Blogging and Social Networking tutorial at O'Reilly's Tools of Change conference

This is from the first half of Chris Brogan's Blogging and Social Networking tutorial UPDATED at Noon. You might also get a chuckle of my mis-adventure post Guerilla marketing at Tools of Change conference that occurred during the same session.


Should you be everywhere? I don't think so anymore. If you're going to be everywhere, you have to provide customer service everywhere.

Try it in the order of things you can pull away from if you need to pull it away.

You have to segregate your email lists. You can do this with some technology.

Batchbook.com is a good site for managing an email database. 


We can do so many things that go past the page if we think about it. They can augument and build better relationships
etc. there's way to monetize it.

Just because you think you're so speical doesn't mean you can't try sales approaches that others are doing. And not just your competitors.

Another word I'm not a fan of is wiki.

We wrote our entire book in Google docs right in real time.

A: to time issue - More hands lighten the load. Different people do it in different ways. There are customer service issues and sales issues that different people can use.

How do we get an American Idol for books? There's a lot to it. There's always going to be editorial knowledge, you know what you're going to do there.

There's a lot of social software tools for new authors coming up.

You could have three free chapters "fight to the death" and have people vote which one goes forward.

We want people to want our opinion, right?

I challenge you to tell me why a blog isn't a better place to refer to than a website.

(On his Facebook reservations) I want a relationship and most people try to sell me, and I'm not buying it.

Blogging to me is a way not to get on as many planes. If you can be there before the sale and help them make it ...

When you can curate to small group level, you have something meaningful, because then you can get those people to spread it out further.

Pay for people so you don't have to re learn how to invent the wheel.


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First half notes:

When my wife comes back from a bookclub meeting, I never hear a think about the book.

I have solved the book moving problem in my life - (throw them away to have people help you move, use the library, review books on blogs to get freebies)

We need to focus on ways for people to distribute my books.

You lose money every time you release a new book - it's called marketing.

Thinking of yourself as an information broker might change what we're doing.

Using settings is a form of product placement - I'm a little worried about it and pragmatic.

Community and pockets of sale - SM and blogging etc. Your communities are clumped into smaller groups. What's a success in books? 5,000? That's easier than going after the million. If you could find more of these systems of thousands ...

Cafe-shaped conversations. As opposed to McDonalds, WalMart etc. It's not that personalized.

Comic book store owners. They need to know what their audience wants to survive.

Now he's using twitter to push marketing of new comic books to @chrisbrogan ... he's cultivating my interest.

I am passionate about location-based services. Bought an iPhone because of Brightkite. (I leave a message as I'm LEAVING a place, just to be safe) "The secrets of the annotated world"

I could leave messages in the air. People who know to look can later see my annotation. Now think about that as a book. You could start leaving information to create an alternate reality like Nine Inch Nails did. It gives you an opportunity to access to more people.

"I find the comments in my blog are better than the post"

I walk away from you must login to post a comment.

Are you making it easier for me to do business with your blog? Or helping me understand the literature.

@chrisbrogan suggesta chipin.com to get people to donate money to get books to teachers.

It's not about your website, it's where the people are -

I don't try to control the message. I have a service to you.

I think of twitter as the new phone. It's a dashboard for me to do business.

If all markets are conversations, these are the tools ...

What I find out that works best to get an initiative is to point to another organization that's doing it and use it as a leverage tool.

I'm kind of back and forth on my value proposition for that particular platform (Facebook).

If I'm reaching out my hand to you, don't stick your tongue in my mouth. We're not there yet kids. Too many people are taking that approach online with social media tools.