Hire Me: June 2009 Archives

From the conference site:
"Marketers and activists alike have taken notice of the strategies and tactics that helped put Barack Obama in the White House. Jascha will discuss the tools and techniques used by the presidential campaign's record breaking online efforts. In addition to telling the inside story of the campaign's online engagement efforts, he will also discuss how these strategies and tools can be applied to a variety of other sectors beyond politics."

Speaker - Jascha Franklin-Hodge, Chief Technology Officer & Founding Partner, Blue State Digital

The important thing is recognizing that all clients have a bigger issue they're trying to get around.

How do you incorporate those actions around the world into the web site

We have a platform of tools we use, centered around a CRM tool

Early 2007 through present

More than 1B emails to 13 million addresses
>1m sms subscribers
200,000 offline events planned via the web - NOT official campaign events
35,000 local volunteer groups

14.5M YouTube viewing hours - Does NOT include Wil.I.Am - Cost for this viewing time would have probably cost $40-50 million

$770,000,000 35% Offline / 65% Online

Campaign was able to shift from state to state, they were able to already see who had started grass-roots groups and then parachute professionals into the


How did they do it

NOTE: This is what I have up to the break. Will add the rest later. Cheers!

This session was run by Connie Bensen, Techrigy SM2

Community is NOT boring, it's so exciting, the direction we're going in

My day job is working with a listening tool.

I don't like the term 'community manager' because you really don't manage anybody

Whatever you call your community manager person ... they're you're human connection

I have 3 philosophies
    - Community building applies to everything and everyone
    - B2C: If you provide resources and excellent customer service, people will buy from you and want to make sure you get reimbursed
    - B2B:  What used to be only available to b2c is now available to B2B

Titles don't matter any more when you're networking online. They interact with me because of the knowledge I have

It's shifting from us talking to our customers to our customers wnat to talk to us, and we need to figure out how to handle that.

I'm happy this isn't a room full of marketers ... happy that we have engineers, social media experts etc. This isn't only about marketing.

If you ignore your customers, they WILL go away

If you can build enough word of mouth, you can pretty much quit or cut back on your advertising. If you develop brand visibility, people will come to you, and if you're busy enough, you won't have to be cold calling.

Are you a twitterer in Quincy? Do you use the Internet? Do you have questions about ways to better take advantage of all of the tools that are out there? Do you like beer? Do you like the beach?

If so, come join @pinkshoe, @chadrem, @eesullivan and other twitterers at The Beachcomber Irish Bar, Thursday, June 11 beginning at 6:30 p.m.

This is known as a "tweetup" though we understand if you don't want to call it that.

Twitter is a growing online communications tool that's quickly making its way into the mainstream. Just today news spread that China is now blocking the service, so you know it must be making a dent.

There are several Quincy residents with sizable followings, and you can read more about them here. We're hoping to spread the word and (hopefully) help foster a greater sense of community among the "netizens" in Quincy.

But mostly, we just thought it would be fun to have a beer by the beach with other twitterers.

Hope you can make it!