Chad Capellman: June 2009 Archives

From the conference site:
"Marketers and activists alike have taken notice of the strategies and tactics that helped put Barack Obama in the White House. Jascha will discuss the tools and techniques used by the presidential campaign's record breaking online efforts. In addition to telling the inside story of the campaign's online engagement efforts, he will also discuss how these strategies and tools can be applied to a variety of other sectors beyond politics."

Speaker - Jascha Franklin-Hodge, Chief Technology Officer & Founding Partner, Blue State Digital

The important thing is recognizing that all clients have a bigger issue they're trying to get around.

How do you incorporate those actions around the world into the web site

We have a platform of tools we use, centered around a CRM tool

Early 2007 through present

More than 1B emails to 13 million addresses
>1m sms subscribers
200,000 offline events planned via the web - NOT official campaign events
35,000 local volunteer groups

14.5M YouTube viewing hours - Does NOT include Wil.I.Am - Cost for this viewing time would have probably cost $40-50 million

$770,000,000 35% Offline / 65% Online

Campaign was able to shift from state to state, they were able to already see who had started grass-roots groups and then parachute professionals into the


How did they do it

NOTE: This is what I have up to the break. Will add the rest later. Cheers!

This session was run by Connie Bensen, Techrigy SM2

Community is NOT boring, it's so exciting, the direction we're going in

My day job is working with a listening tool.

I don't like the term 'community manager' because you really don't manage anybody

Whatever you call your community manager person ... they're you're human connection

I have 3 philosophies
    - Community building applies to everything and everyone
    - B2C: If you provide resources and excellent customer service, people will buy from you and want to make sure you get reimbursed
    - B2B:  What used to be only available to b2c is now available to B2B

Titles don't matter any more when you're networking online. They interact with me because of the knowledge I have

It's shifting from us talking to our customers to our customers wnat to talk to us, and we need to figure out how to handle that.

I'm happy this isn't a room full of marketers ... happy that we have engineers, social media experts etc. This isn't only about marketing.

If you ignore your customers, they WILL go away

If you can build enough word of mouth, you can pretty much quit or cut back on your advertising. If you develop brand visibility, people will come to you, and if you're busy enough, you won't have to be cold calling.

@Marc_Meyer yes, yo, for teh realz, si, mmmm hmmm, & believe dat!!!

If MySpace issued three different press releases in the same day, would they all have COMPLETELY different looks and feels to them? Discuss.

RT @TheNewService RT @pcorpsconnect: Nita Lowey, Maureen Orth on Chris Matthews say $450M for Peace Corps #peacecorps: Link

RT @Change_for_Iran "it's worth taking the risk, we're going. I won't be able to update until I'm back. thanks for your support" (14hrs ago)

ruh roh raggy, Twitter maintenance at 9:45pm PT ... what about the #iranelection ?

There's a Chad on my wife's conference call upstairs. He's getting a few questions asked of him. Very distracting ;-)

@electra what about people who are fun and */ or* a little weird! :) ... PS thanks for the follow!

@timoreilly so in the interview, does @zappos say "Are you feeling lucky, punk?" ;-)

@verozaragovia it really was a bad thing to read right before bed though ;-)

RT @EllenKushner PLEASE RT working Iran proxies 218.128.112.18:8080 218.206.94.132:808 218.253.65.99:808 219.50.16.70:8080 #iranelection

Woah. Joan Walsh (Salon) v. Bill O'Reilly (Fox) talkin' Tiller Link

RT @jdlasica Anyone out there using Movable Type Motion? I don't, but @chadrem would like to chat with someone about it.

Is being too hot to handle AND too cold to hold a sign of being bi-polar? Or just that I have too much Bobby Brown in my @pandora_radio?

@comcastcares the difference between their and there? Sorry, sorry, I couldn't resist ;-)

RT @brett Mashable - Google to Launch a Twitter Search Engine? - Link

Talking with @nardulo about the old days of the internet ... You know, when going.com was heyletsgo.com

Great time with @eesullivan @thelonebeader @pinkshoe talking RSS, Blogs, beers, beads, business models and more last night #quincytweetup

We are launching conspiracy theories on why the beachcomah doesn't have any sam adams ... Fyi we are in the back of the bar #quincytweetup

Made it to the beachcomber with @eesullivan ... come on down! #quincytweetup

The woman across from me on the train is the female Milton: Thinks it's OK to play her laptop w/o headphones if it's at a reasonable volume.

@spillanelaw sure thing. Can you make it to the #quincytweetup tonight? Link

RT @alexiskold New Blog Post: CommonTag.org - Semantic Markup for Topics launches today! Link

@brad_tumy @chezla @mvngmomentarily sorry to alarm you guys. No incident on the train yesterday just a mechanical issue ;-)

We all just got booted off the red line #wmata metro train at wheaton. Good thing I take rejection well ...

@smitty1701 @fishmcgill @snwbdrhoon @talljay84 @spillanelaw @sohanley @peemmfivekay @RickShaug FYI #quincytweetup tomorrow Link

Just registered at Link

@timoreilly RT @helenmonroe Web 2.0 is the 'millionth English word' according to Global Language Monitor Link

@macslocum basic HTML is <srtong>so<b/> easy!!!

I am really excited to see what comes from my latest follow @RootsLiving ... go Mark!!

If new GM CEO Jim Whitacre, 67, can learn about cars Link

There is something very wrong about having player of the game text voting open up at halftime #nba

Riddle me this ... 4 items on the classics part of the rock bottom brewery menu are labled 'new'

Riddle me this ... 4 items on the rock bottom brewery menu are labled 'new'

Power of Twitter: I went to this @rainnwilson post Link

I think @havahula should take his hat off in his profile pic during the summer months. It's muggy outside!!

Hi DC peeps. If you're around, come meet us at Buffalo Billiards (across from S. Dupont Metro exit) tomorrow starting at 5.

Counting down to this thursday's #quincytweetup at the Beachcomber at 6:30pm Link

RT @Zzeba #crapsuperpowers To be able to type beyond the 140.

My HS (Wheaton, MD) listed as 657th best public HS in the country. Link

Better late than never - I just realized I got a hat tip from HuffPo for the Mohammed Sohail Fox News interview post Link

@jilliancyork I know people who take it and swear by it. I don't use it, but I actually enjoy turbulence ;-)

@brad_tumy Interesting. I'm on an XP machine and the network is mostly Vista

"IP address conflict" just became my own personal version of "PC Load Letter" grrr

@HowardKurtz "coverage drew 15,000 hits last week" ... hits? really? That's so retro ;-) Link

I will be watching this case closely (hat tip @oatestom ) Lawsuit may decide papers vs. preps Link

@erickaEIC no worries... Def want to do a DC boot camp reunion sometime

I cannot believe the #magic really came THAT close to beating the #lakers last night. Brutal.

Listening to 0707, er, i got work to do at #toledolounge

If the gov't covered healthcare i think 1/3 of the web workers i know would quit on 3 minutes notice and open up their own shops

hey hey DC peeps. I'm in town for a couple days. If you want to meet up ping me and maybe we can make it work on Tues or Wed.

Link

I'm going to Enterprise 2.0 (e2conf.com) are you? Let's meet up. Not going? Let me know what you'd like feedback on #e2conf7

Just finished watching The Hangover with @eesullivan ... Wow

@goatforce5 wow. I think that will "win" if that's possible

Blog post: White House proposed pay czar Kenneth Feinberg has a thing for Gwyneth Paltrow Link

I love unintentional comedy, and the Internet provides more every minute. While this isn't as funny as my favorite headline ever, an AP story on the Green Bay Packers after winning the Super Bowl ("Life on Top Difficult for Packers") this Huffington Post front page made me giggle.

Cheers

@jowyang After Iraq, Wall Street collapse etc. I'm fine with media being ahead of curve (re: twitter) compared to the audience for a change

@patwashburn Movers are the greatest value I've ever spent money on. Congrats!

Upset at a possible MBTA hike? go to wmata.com and check the fare from Glenmont (my hometown) to Metro Center. $3.95 rush hour

Obama in Cairo: "Suppression of ideas does not make them go away." Woot!

This is an very VERY interesting #redsox game. That's all I'm sayin' ;-)

RT @beingboston I'm the Dustin Pedroia of my Kickball team, except i'm like a foot taller then him.

RT @thelonebeader New Flickr Pic:Link

Diving into a crash course on Ektron as it pertains to, like, the rest of the Internet. ... @EktronMeg any suggestions?

@JJKensington CP was awesome. To each their own. Some people's "creepy regulars" are another's "genuine, earnest bunch" ;-)

Quentin Letts, Forbes: It Was Us, Susan Boyle, Who Drove You Mad Link

@macslocum i think your twin is running karaoke at cathay pacific in quincy

Just listed myself at Link

Ding Ding! RT @patriotledger Phelan-Koch rematch official Link

6/2/09 - the day I learned about both wave.google.com and Microsoft's Project Natal for the XBox360 Link

@Mlsif considering Verizon's on the Metro, they should also be tweeting on the way to said conferences ;-)

Sitting in on a monetizemedia.com demo for monetizing video online.

Google Wave preview should have opened w/ Dig Underground "Stop whatcha doin' cuz I'm abouta ruin the image & the style that you're used to"

Quincy, MA tweeps, join @pinkshoe @chadrem and @eesullivan by the beach on 6/11 @ 6:30pm Link

Are you a twitterer in Quincy? Do you use the Internet? Do you have questions about ways to better take advantage of all of the tools that are out there? Do you like beer? Do you like the beach?

If so, come join @pinkshoe, @chadrem, @eesullivan and other twitterers at The Beachcomber Irish Bar, Thursday, June 11 beginning at 6:30 p.m.

This is known as a "tweetup" though we understand if you don't want to call it that.

Twitter is a growing online communications tool that's quickly making its way into the mainstream. Just today news spread that China is now blocking the service, so you know it must be making a dent.

There are several Quincy residents with sizable followings, and you can read more about them here. We're hoping to spread the word and (hopefully) help foster a greater sense of community among the "netizens" in Quincy.

But mostly, we just thought it would be fun to have a beer by the beach with other twitterers.

Hope you can make it!

Nixon had pingpong diplomacy w/ China ... could Obama (via MJ) have hoops diplomacy w/ N. Korea? Link

I'm really liking my "The Ocean Blue" station I created on @pandora_radio I think this link will take you there Link

Trying to not let someone's confusion between acronym and synonym get under my skin too much. But, seriously?