February 2009 Archives

Bostonians ... Would you pay $5 a month for Boston.com? #redsox #celtics #patriots #bruins #wemedia

RT @Shoq It's so much fun watching Rush Limbaugh play the anti-Moses, leading his people back into the wilderness. #RIP Paul Harvey

Still wondering if I'll ever have a bad conversation with @oatestom or @susanmernit ... as Magic 8 Ball would say "signs point to no"

"The patent system is not just broken, it is poisonous. ... We salute TomTom for standing firm" against Microsoft. Link

@mixtmedia just re-read your bio. Would that be Seven Corners? ;-)

Back to my new favorite playground - Yahoo! Pipes and search.twitter.com RSS feeds.

#wemedia RT @timoreilly @jculberson - check out whitehouse2.org - looks like it is something you'd like.

@bryanmcgannon In retrospect it was possibly more a case of out of sleep. I was on fumes when that was posted. Thanks for the info!!

I'm wondering if there is/will be a "close all tabs except these (3,4,6)" Firefox extension. I'm buying the creator a beer at the very least

This post originally appeared on WeMedia.com

Doug Poretz of Qorvis is my hero.

OK maybe not, because I just met the man. But boy did he crystallize a lot of thoughts that have been running through my mind in the past month or so.

I was one of the many people who were recently laid off as companies have had to re-calibrate after a dismal last quarter or so. But I never got down. In fact, in some ways I felt liberated.

Why?

Because I have been what I feel is one of the most fortunate people to work on the web. I have been the web producer for every We Media conference and as a result, it has been my job to be at least a little fluent in many many areas. Blogs, RSS, social networks, chat tools, load balancing, meta redirects, email forwarding, web video, web audio, knowing when to make some of these a priority and when to cut your losses and move on.

So, how does this relate to Mr. Poretz?

"But it turns out Jindal...played no role in making the rescue happen." Link

I'm attending Web Innovators Group 21 (WebInno21) -- Link

Thanks @jetblue - why not mandatory? Maybe passengers could help? Instead of emergency exit rows, every row can be a recycle row! #wemedia

@jetblue can we talk about flight attendants making separate 'recycle runs' and 'trash runs'? #Wemedia

Watching old boss at PDAMart.com (10 years ago) playing with his new Kindle2. This is big-time time warp territory to say the least #wemedia

Reminded that the AIG jersey is for Manchester United ... Maybe Man U can help with the bailout.

Just saw a man wearing a red AIG soccer jersey. Red. I wonder if the team sucks.

OH cool!! Was so busy with #wemedia that I didn't realize @jdlasica launched his redesign!! Link

Boston #wemedia followers - Planning our second web 2.oh s**t! party. April 11. Interested? Email web2ohsht@capellman.com

@jimmyfallon Hey Hey!! Love the first clip I saw of the show re: Jindal. Kickass!

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At jaguar #wemedia

Changing gears not meeting at sonesta call if you want an update 7035858806 #wemedia

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#wemedia stragglers tweetup - 8 p.m. at Sonesta Bar. ping me if interested / available. Would love to get parting thoughts...

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Complaining to caring to solving ... the see click fix motto #wemedia

@JasonCalacanis Does anyone know why I can't get "I put your hand upon my hip. When I dip you dip we dip" out of my head?

So happy to meet @kevinmarks during a lunch break at #wemedia - He convinced me to play with Google Friend Connect in about 47 seconds.

@baratunde FYI Link

I knew I could bring #terps and #wemedia together!! Operation Scheyerface v2.0 Link

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@DavidStephenson @mixtmedia do you know each other? You are both trying to solve similar probs & are next to each other in my tweets ;-)

@timoreilly Many people working on Stuff That Matters @wemedia (wemedia.com) - some GREAT displays going on.

Blogged on #wemedia ? pls email ping@wemedia.com w/ the link, relevant sessions & BRIEF summary. thx!

Random Flashback: #wemedia came from Media Morphosis (Link

You know that neat tingle you feel when it suddenly feels like anything is possible? That's where I'm at right now #wemedia

Yes please! The booth is a good bet

#wemedia sessions - Pitch It! Nonprofit @ Link

I think i'm going to make the search.twitter.com throttle "You have been rate limited. Enhance your calm." a t-shirt #wemedia

#wemedia Dare to be stupid Link

I apologize to whoever is in the hotel rooms next to me as I am yelling at these b s calls against the #terps

Two of my favorite things #terps and #wemedia ... Back to back ... This dook game is draining!

Portez - I believe in culture because it will draw people who will draw bigger margins. #wemedia

Portez - Socrates decided he would rather be stupid about things than think he was an expert and be actually not. #wemedia

Doug Portez, Qorvis - "Because we had no silos we had collegiality." #wemedia

RT @chrisseper Speaker suggested we talk with strippers to learn about conversations w/ customers. Don't think I can expense that. #WeMedia

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@tweetlater ... ping me, I'd like to talk to you about a special project you might like.

RT @ljndawson Naps are as essential as oxygen, and worth starting your own company to get.

Just added this page - Video: Ground Report at We Media Link

RT @ValWorkman RT @malcolli SEO was important yesterday, now focus on conversation #wemedia

@malcolli @mideastyouth thanks for the heads up re comments. I'm on it.

RT @RogerBlack: Pity no nap time scheduled at #WeMedia. ...

RT @czerina #wemedia like outcomes not income, creativity not productivity, connections not transactions. HOPE...It's me, It's now

search.twitter.com Trending topics: Lent, Ash Wednesday, #wemedia ... Wow. i'm having a good day ;-)

All settled in to the booth at Storer for #wemedia. Looking forward to a great program. Time to BE the change!

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Reflecting on a great, tho brief, chat with John Zogby tonight after the #wemedia opening session.

New item on my to-do list, a re-mix of the end of #obama speech with Redman's Time 4 sum aksion playing in the background.

Gathering of #wemedia peeps at 8th floor of sonesta come join us

I love the friendly nature of #wemedia Pitch It finalists. A great group w/ great ideas. Latest I met is from of payothersfirst.blogspot.com

Just heard an AWESOME quote ... "you just tell me what you want. I'm an old newspaper guy." effin awesome #wemedia

I just met @bopsource (a.k.a. Jenara) I think anyone who attends #wemedia and doesn't meet them is missing out. Good project.

John Zogby just referred to my group (b.1973) as the Nike generation - we were the first generation to be left alone. Amen brother. #wemedia

John Zogby - these 18-29 yr-olds are still a pain in the ass ;-) ... their global sensibility is what sets them apart (paraphrase) #wemedia

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Xlsx pptx docx come straight from hell. Ok rant over back to work

RT @wemedia Need 5 volunteers TODAY at UM campus! FREE access to selected sessions of #wemedia - DM or ping @wemedia or @chadrem #fowa

Great time catching up with @susanmernit and @kthread last night and talking about #wemedia and #fowa - type stuff

As Ricky Bobby would say it's "mind bottling" what you can do with extractyoutube.com/ and then media-convert.com ;-) #wemedia

Like a digital fortune cookie "File Upload Progression - Don't panic if the progression bar freeze. Upload is going on..." media-convert.com

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I am in coconut grove @wemedia powwow ... If anyone wants to meet up after (930? 10?) ping me #wemedia

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Making plans to catch up with the man who hired me to my 1st non-sports web gig ... 11 years ago. Happy for the reunion, sad to feel so old.

Landed in FLL and hoping my early pickup request on a pricelined car isn't gonna be a problem so I can scurry on down to #wemedia

To twitter newbies at #wemedia and elsewhere here are two neat tools: Link

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Welcome, America, back to the rest of the world. That's what ran through my mind as the Slumdog Millionaire songs played at the #oscars

So @eesullivan jumped from low-def to high-def while SJ Parker was still on. Really? You couldn't wait like 4 minutes?

RT @mathewi RT @KatMeyer: why is Glenda the Good Witch co-presenting with James Bond? and where are her crown and wand? #oscars

Styx!! making a sneak appearance in the #oscars. That was a great speech.

OK I think next year, Mickey Rourke should host the #oscars. That interview on the red carpet was awesome, brother.

@BrianReich not as messed up as that lap dance tho...

You know what they say about rendering #wemedia video for the web ... 3rd, er, 5th, er, 7th try's the charm ;-)

"Honesty is as good in diplomacy as in life -- it's just a question of when and how one frames their candor." Link

@garykebbel Did you see this @davewiner post Opening the newsroom, Step 1 Link

@SocialJulio need a hand?

RT @wemedia Remote #wemedia followers, ping @wemedia or @chadrem to ask attendee a ?. List @ Link

Random idea that would never fly at #wemedia ... save the news industry: get ShamWow / SlapChop Vince to sell your content Link

@tweetlater no worries, I had to spell check it ;-)

I'm amused and appreciative of the egalitarianism @tweetlater shows by mixing up their tiny URL creators

Oh man, I can feel it now ... my 2000th tweet will be at #wemedia - the place where I first heard of Twitter. Oh the irony ;-)

@csball2000 There's always the Nationals!!!

If I was a USC or Baylor men's hoops fan, I'm not liking OTL this morning Link

Useless stats: Teens average 2,272 texts/month, compared w/ 203 calls - But how many texts make a conversation? #wemedia Link

Looking for a word with a definition that could be "Futility on steroids." Suggestions welcome. Please skip the A-Rod jokes. Too easy.

@patwashburn Apparently not any more ;-)

@eesullivan: "You need to ... communicate not only through Twitter! It's called commenting on a status update. More organized & relevant."

Paul Volker: The most important 'innovation' in banking for most people in the last 20 or 30 years is the ATM Link

So happy I won another lyrics argument with @eesullivan ... gonna not push my luck and ride this victory all the way to #wemedia

I'm glad I don't live in Louisiana Link

(1/2009) "the first instance since 1955 in which U.S. prices have not increased on a yearly basis." Link

Sorry I'm out of it. what are we protesting with the black twitter icons?

@shelisrael dang!! I really want thin mints now.

@crecenteb hey Brian, I have a friend writing an article on social gaming. Could you ping me with your contact info?

RT @greglinch Chatted w Beth @WeMedia about student reporters & livestreaming of workshop sessions. Let me know if interested! 9 spots

apparently, if you have a # or a ? in your intense debate password, that might cause you some login issues, esp. as it relates to plugins.

Why I'm excited about attending/working #wemedia ... in wordle form Link

I love We Media. And I now love Wordle.net. So this image of the program in wordle form is like chocolate and non-contaminated peanut butter to me.

I just added the @monitter real-time twitter stream on the #wemedia site at wemedia.com. Having issues? Feel free to ping me!

Upgrading my quicktime shouldn't take longer than it takes to render this .avi file in .mov format, right? right? Can I get an "amen"?

I know it killed @eesullivan to admit that the VW van was built before 1954, which I said is where they ended up last night on #lost. HA!

It's just a shame HuffPo couldn't make that Naming Names headline bigger than the 110px it currently is. ... A damn shame.

RT @wemedia Check out our updated list of Twitterers attending #wemedia Link

If one of these bad singers, in their interview said "At least I didn't draw a racist cartoon yesterday" they'd forever be my American #idol

@monitter is there a way to throttle the number of times monitter.min hits the API? I got the dreaded rate limit. Silly Pet Shop Boys ;-)

"You have been rate limited. Enhance your calm." THAT'S how productive I've been this afternoon :-p

I love my job(s) I love my job(s) I love my job(s) I love my job(s) I love my job(s) I love my job(s) I love my job(s) I love my job(s)

Despite the best efforts of the MBTA I am on time for my MIT interview

@benduffy oops - Link

HAHA estimated jobs saved created over next two years in HI - 16,000; AK - 8,000 Link

@tempo Indefatigable is one of my all-time favorite words!

SO happy I got my application in on time for the Knight Digital Media Center (@kdmc) seminar News Entrepreneur Boot Camp Link

Banned in UK: "This song is about denial; it's about a girl who can't find it in herself to take her situation seriously." Link

@memeticbrand Thanks! We just solicited more names so that should grow pretty quickly pretty soon.

@VegasBill @bendunn @jdlasica @susanmernit thanks for the RTs Glad you find the twitter tips helpful!

Ten Twitter tricks I've learned without even directly touching the Twitter API Link

For whatever reason during my life online, I've had the good fortune to be something of an early adopter. I also like to build stuff online. These traits came in pretty handy over the past year or so as Twitter came on the scene.

I had occasion to have no fewer than 10 conversations with a wide range of people about what I've done with Twitter and what its potential is to reach others. I thought, after the fifth conversation, that perhaps I should get some of this down in a post. So here goes. Without further ado, are 10 ways I've used Twitter, and without even directly touching the Twitter API.

Pub Crawls

In October 2007, I learned about Twitter, and I didn't really know what to do with it, like many people who are arriving to the scene right now. I did, however, talk a bunch of trash about how I was going to build a "kickass" web site for a pub crawl that my brother-in-law and some friends had been running for more than a decade.

Thus, my first twitter account @qpc. I added my cell phone number to the device, and pre-entered each tweet as a saved draft. When we moved from bar to bar, I only had to hit send. This came in handy later on in the day, as the potential for typos rose with each subsequent bar ;-)

inaug09.com and dctrip09.com

A couple weeks before the inauguration, I heard that NPR had established the hash tags #inaug09 for people to tweet on inauguraiton day and #dctrip09 for people making the trip to DC. I also noticed the .com addresses for these tags were still available. So I bought 'em. Then I had to figure out what to do with them.

What I ended up doing was a pretty lame hack, but it was very educational.

First, I went to search.twitter.com and did a search for inaug09.

I then took the RSS feed http://search.twitter.com/search.atom?q=inaug09 and added it to a new pipe in Yahoo! Pipes. Because there were so many tweets coming through at once, I wanted the Pipe to pull in multiple pages of tweets, so I added http://search.twitter.com/search.atom?q=inaug09&page=2 http://search.twitter.com/search.atom?q=inaug09&page=3 and so on.

My prediction: Robinson comes back to the court as Mighty Mouse #nba

OH on Huffington Post: "I dig Obama, and his ability to hit a 3 when people are looking." Link

@rachelsklar great song!

" ...part of me died Sunday when ... Glenn Beck's novel ... debuted as No. 1 on The New York Times best-seller list. - A.J. Jaobs in Esquire

I'm so proud of @eesullivan for more things than could possibly fit into 140 characters. Happy Valentine's Day! Love you!!!

I mentioned this to people at #toc Link

A great way to make someone's head explode would be to pipe in an NPR news ticker during Rock of Love. Hey @acarvin what do you think?

Woot! 2nd round of interviews scheduled for next Wednesday! If you have any suggestions for what ctl.mit.edu could/should do, lemme know.

@davidstephenson I forgot to add you to my tweet about our interview last night. D'oh! Link

'Democratizing Data' author says delay in requiring XBRL standard 'Verging on criminal' Link

During one of my last weeks at O'Reilly Media, where I worked as a web producer, I had a chance to read a couple draft chapters of the upcoming book "Democratizing Data: Transforming Government, Healthcare, Education, the Environment, and Everyday Life". I found myself both excited for the future and furious at the past as I thought of the number of lost opportunities for journalists and others to uncover massive, systematic, publicly detectable wastefulness, malfeasance or even fraud.

I happened to have a Flip camera with me and the occasion to pull up to the bar next to co-author W. David Stephenson shortly after his keynote address last night at Ignite Boston 5. He talked about why journalists should be demanding real-time structured data to cover things like the stimulus package. He also talks about how wrong he thinks it is that the recent SEC rule change to require the top 500 firms to adopt the XBRL standard did not happen years ago.

Apologies if the audio is difficult to hear (we were in a bar with 250 or so other people). Just in case, the transcript is below.

Built a "Twitterers attending #wemedia" page Link

Snuggie King Discovers CAPS LOCK Key Link

Making the mother of all wordle.net images right now (50,000 words!). If it breaks, my apologies.

Discovery News: Nano Ink 'Tattoo' Could Monitor Diabetes Link

Great night at #igniteboston and meeting @davidstephenson (not john ... d'oh!) I will post my video interview with him soon

Great night at #igniteboston and meeting @JohnStephenson I will post my video interview with him soon

Author of oreilly's democratizing data dropping serious, useful & vital knowledge @igniteboston I just explained kml to three attendees :)

Sweet! Dan Lebetard is on PTI ... Without the sound on ... At #ignite

Quite a post- web job interview perspective. Sitting between two people interviewing for chef/cook jobs at a hotel.

I should be easy to find at @igniteboston tonight. Doing the un-O'Reilly thing and wearing a tie ;-)

If anyone wants to send me suggestions for the MIT CTL website Link

@AndreaMeyer any wishes for the MIT CTL website? Link

By the way guys, if your girl's an Ellen fan, don't be hating on Kurt Warner today. He just melted the hearts of millions on her show today.

@MichaelHyatt Then there's always this drastic approach to a flipped profile pic (see @brianreich )

Optimistic phrase that I *might* have coined at #toc - Just because the glass is smaller, doesn't mean it isn't half full.

Rt @OatesTom Broke down and reserved my Kindle2. I'll provide some economic stimulus, and receive some mental stimulus.

right now @eesullivan and i are stunned that juliana hatfield didn't actually have a sister ... At least she's not dead

Wish me luck on my web communications manager interview at MIT tomorrow, but only if you believe in that sort of thing (luck and interviews)

Possibly crazy possibly homeless guy on train tells me 'you don't have to tell them nothing' ... So, ironically, I am twittering this.

Reminded of my good friend and linux developer Boris's line 'Windows is for people with too much time.'

Boltbus fail ... No power no wifi, but i got no sleep so i might nap

I thought twitter was fast until this guy from stacresearch.com on the bus told me about finincial data

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FYI the moderator of this Future of News panel, Andrew Nachison, runs wemedia.com and is a client of mine #toc

Mental note: never try to transcribe @jeffjarvis in real time #toc

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The idea of having a relationship with your audience is what drives micro-patronage. - Matt Thompson #toc

Random notes from Gavin Bell's session The Long Tail Needs Community Link

These are my random notes from Gavin Bell's session: "The Long Tail Needs Community" I didn't include all of the book-centric stuff, and instead tried to keep it to the universal truth of web sites and online communities. Funny aside, the opening lyrics of the song that came on at the end of Gavin's presentation were "Wake up everyone" from the song "Make it mine" by Jason Mraz I am loving this irony! Well done Ollie the sound guy, who was the one who picked it. In my role as production coordinator for previous sessions, I lived for finding poingient and ironic songs to play at conferences.

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Music always gets listened to. Who has an unlistened to album? Who has an unread book?

You can't do the last.fm data modeling for books like you can do for music.

Digital is easier. It can be remembered, annotated and stored. Then we can process it. The tools in one area, however don't always work in other areas.

Making reading work harder. It changes them when they read a book. We need to get their opinions and reactions etc.

We can help our readers by scaffolding the experience and making it social. ... We can go more in-depth than book groups.

Will we be able to get the reading data from ebooks?

We're in danger of getting disintermediated with things like PDF. This post-sale data is really valuable.

I hope we can create an open-ended platform for book reading.

The clever data capture tools for ebooks will be slow to come to print books.

How do we know an out-of-print book will be in demand?

We can take a popular book and harvest the interest from the people who read it. People are keen on annotating the books they've already got.

By publishing books you're creating a community. The people who bought the first-hand run never get the errata back to them.

What can reader themselves bring?
Recommendations, but we need to build tools to facilitate their interactions.

How can we extend the interaction?

Putting content online is a good first step.

Put reviews on the site. For bad reviews, engage with them, like Kodak does.

If you're hoping for a deeper reaction than a 3 line review, you need to know what activities people are up to.

Look deeper into Flickr for example. There are long-term deep relationships there. The same thing with Twitter. On the inside there are connections to real people and their real lives.

There's not a single social model for all book interactions. All have different needs. Travel is different than photography etc.

The community creates other objects, which will be the basis for other applications, all connected to the content you originally published.

Understanding the interactions between fellow readers. Publishers don't need to be the focus of the conversation.

Analyze the things that come from conversations about your books.

It's important to think about the social life of each social object.

You need to look at the things people create that come from your books.

Every activity we do is social in nature. (Check out the Acting with technology series from MIT press)

The people who read your book are not all the same. Make sure you recognize them as individuals. They don't want to have to create new accounts for everything you create. Understand when they come from different devices, they are still the same person.

**The role of community manager will become vital** (Aside, you should hire my wife Erin Capellman ... end of plug - Chad ;-)

People don't come to a restaurant because the tables are yellow.

Building websites is like running a bar. They come to a bar to have a good interaction with other people who are there. As a community manager, you must ensure this environment and deal with issues quickly.

You shouldn't launch a site with no budget for maintaining it, just as you wouldn't do that with an actual restaurant launch.



Make your content discoverable and that's relevant to the user. Flickr calls it "interestingness"

You want to showcase the things people are creating when they create them on your site.

Building an API is fundamental when building a social web service.

Summize built a search based on Twitter's own API.

If you're not doing this, you're missing out on orders of magnitude of activity.

And if you do, make sure you support open standards and allow connectivity. We're not building islands anymore.


What we're moving to is a role where we're brokering relationships.

Many publisher brands are generally anonymous. What does MacMillan mean as a brand? I can't really tell you.

Create a brand that has a way of interacting with people.


TAKEAWAYS

Build meaningful relationships

Think about long-term projects not just book sales.

Engage with the activities of your community, not just the people in them.

@ljndawson Hey hey! Great tweets. I decided to take much of the morning off thanks to people like you. Cheers!

@jsteeleeditor eventsbyserendipity.com - her blog made her a featured expert. She would make a great #toc speaker. A fav client of mine.

@bamiller664 If you ever want to leave blogger for your own hosting, I'd love to talk. Ask @susanmernit about me. She's on #toc News panel.

Hey @ev Twitter friggin' rocks! Having a great opening tech review conversation with a client - who found and contacted me through Twitter.

Just re-met @bamiller664 and am now following. Sitting in the back of the #toc keynote has proven a good move this week ;-)

Was just asked in facebook "when are you running for office?" Not sure what to make of that one ;-)

We are learning from the web that collaboration matters. Involve your readers ... to build your product. You can get a lot out of that #toc

We have to share what we learn. There are some vendors who are really tight-mouthed - @timoreilly #toc (are you listening Amazon?)

Don't just make announcements .... talk about the issues that matter to you - @timoreilly #toc

How do you find time NOT to do (twitter). it's something you can do to get in on the ground floor! - @timoreilly #toc

Tim O'Reilly to publishers: Get serious about being useful to your authors #toc

FYI, I built the landing page for the iPhone Missing Manual App and project-managed the Wikipedia project. Ping me if you want to talk #toc

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Apparently I accidentally scored in double figures for gs vs the #knicks tonight

Jon calcutt deserves his own show

Would love to organize a summit of google facebook execs and fb users who use gmail to solve several easy to fix issues

Great night with former oreilly coworkers ... honored to see preview of @timoreilly 's keynote tomorrow. Many things to ponder #toc

Currently living one of the strangest moments of my life

I wonder if rsuite would ever want to make a WYSIWYG editor for blogs b/c most out there cause nightmares when dealing with word docs #toc

Book glutton looks interesting. I could see this working well with English teachers looking to hook their classes up with other classes #toc

I think plastic logic needs to market its awesome product in conjunction with the 'will it blend?' guys #toc

I went to Link

Jason Fried from 37signals "We don't think we necessarily know what we're doing, we just know what works for us." #toc ... kickass!!

Hehe - J. Jarvis talked about reunions made possible via Google. I tweeted, and a Jr HS alum was first to comment ... through Facebook #toc

Head spinning. Listened to J. Jarvis @ #toc while updating page in page Amazon S3 served thru OpenX, & showing MogulUs 4 gamedaymagazine.com

Sitting in back corner of #toc Jeff Jarvis Keynote on What Would Google Do next to a guy reading a print copy of USA Today. Ironic?

The smartphone hit a level of traction that is behind techno geeks and won't shrink again - marc of stanza fame at #toc

Kind of surprised at how many seats are available in the #toc panel session 'what's your mobile strategy' w/ the stanza guy among others

My random notes on Scott Berkun's talk How Progress Happens: Leading the Human Side of Change at #toc Link

Scott Berkun, author of the Myths of Innovation gave a talk titled How Progress Happens: Leading the Human Side of Change at O'Reilly's Tools of Change conference in New York.

"Tools of Change" is a weird phrase to me. I thought of parking meters, arcades etc.

The focus on tools to make change happen is not really the secret. The secret has everything to do with the people.

American Revolution - 1976 ... there was no major technical revolution that year. They used tools that had been around for years.

(Everyone was then asked to change seats. Scott was stunned at how willing the group was.)

People resist change because
- It creates work
- It requires thinking
- We have to talk and listen to each other
- It raises questions we'd prefer to avoid
- It puts us at risk of embarrassment

Gutenberg Bible - It's held up as a triumphant moment. Truth is, he had no intention of starting a revolution. His entire goal was to make money. He created the opportunity, but the Renaissance was well underway at that point.

The tool doesn't tell you what to put in the book. A person has to do it.

What technology did Gandhi use? None. It was about people taking risk.

At work, people try to find the right thing to buy. That's the wrong place to start from.

No change is possible until someone stakes their reputation on doing something different.

The correlation is power. You should focus on the things that are possible with the power you have.

Example - Why do people stay in flood planes? It's because of their resistance to change.

(Worst possible band name - Status Quo)

Doing something because it was done before is not really a good way to live in the rational world.

The answer "it's never been done" has no bearing on the merits of the idea.

He has a list of idea killers on his blog. A great way to prepare to deliver new ideas to your company.

When things are unpleasant, you will be motivated to change.

If you want to make change happen, you need to find the people who are not happy. Those people are potential allies and there's energy for change.

Max Plank - Structure of Scientific Revolutions - Change happens when people with old ideas die not when they are convinced (paraphrase)

"Revolution", "paradigm shift" etc. are words from people who are full of crap. The people who know talk about the problem they're trying to solve.

Autocracy is a much more effective way to make immediate change happen. So if you're trying to change something at work, you need to determine how much power it will take to make the change happen.

Grass roots - origins with the Progressive party - Progressive party is now gone.

The idea of disseminating ideas is a great idea. The thing is change doesn't come until someone with power takes the idea to implement the idea.

It still depends on the choice of an individual with power to make something change.

TACTICS

How Progress Happens

- Power: What change can you mandate?
- Persuasion: Whose support can you earn?
- Intuition: what can you anticipate?

- Case Study: Chester Carlson & Xerox


Playbook for Individuals

(If you have a big idea, it's probably not a good plan to try to implement it all at once)

- Pilot (remember, your idea could suck)
- Show success (I should show this to a smart person and they might get)
- Find allies
- Ask for more resources, Stake reputation
- Report
- (coup!)

Entrepreneurship is a similar process

Playbook for Managers

- Pavlov lives (We do what we're rewarded for)
- Hire for change (Age & Philosophy)
- Accept some ideas you do not like
- Encouraging interesting failures
Only you can provide cover fire

Your job becomes not being the star, but creating an environment where the individual playbook can thrive

You have to think very carefully about your behavior as a manager to determine what you're rewarding people for.


Agenda

People make change not tools - People who are motivated and rewarded will make changes despite the tools they have

We fear change! - The sooner you figure out how to get around that in your org, the more your ideas will fly

Facts: Revolution, Power, Grass roots is only idea dissemination

Tactics: Pilot and Repeat, Cover fire

Only a manager can provide cover fire. It's the number one thing a manager can do

Q: How do you go about making up the difference between the power you have and the power you need?
A: The first word you should know is Machiavelli  ... The 48 rules of power if your world is really bad, but if you have morals or a spine, you think about who your allies are.

Talk to the people with the ideas and find out whose power you can borrow ... Sometimes its about your network

A reasonable manager can accept that you have to drop something if they want you to something new.

As a good manager you should encourage push back from the people under you.

Just had a GREAT chat at lunch with @missingmanuals editor @petermeyers (and my former boss) at #toc

"People do what they're rewarded for" - Scott Berkun at #toc

I'm one of the "sneaky people" Scott Berkun knows at #toc who barely changed seats. FTW!

Link

RT @TwitterBGallery @adamostrow greasemonkey script 4 adding an "@mentions" link 2 twitter (when someone mentions u) Link

I am fascinated by the way Google's slideshow renders things like underlined apostrophes when displaying this powerpoint.

@MichaelHyatt @mhanlon Just a personal choice re: ecto, but I've seen and heard some nightmares and haven't been compelled to commit to it.

Who knew that at #toc I would find out the secret to life!

If I got paid for what I might be hooking up right now at #toc my life would be perfect

All hail Antonio the beer fairy #toc

At zanzibar with #toc people feel free to introduce yourself

At #toc I just got another reminder why I will never use Ecto

Link

@jonnae That sounds interesting, but how are they when you have a support question at 2 a.m. and on weekends? That's what I happily pay for.

RT @annmichael there is a difference between social networks and communities - cust service communities aren't nec social networks #TOC

@billcarroll re: google ... best. tweet. ever.

RT @CuriousTwit the 'community manager' is a special and rare skillset -- not a job for a marginalized intern #toc ( see also @eesullivan )

Link

@RuelBass Yes sir.

I decided to crowd-source the ranking of my tweets. I added a widget to my site and blog that ONLY shows my re-tweets.

@RuelBass Location: Columbia -Duffy (7th Floor) - hurry our break just ended ;-)

Kickass! #toc has 8 oz Arizona Iced Tea cans. Me gusta.

Yay, I heard my first mention of FOAF (Friend of a Friend) RDF techology at #toc I really think that's going to be a key to many's success.

Bill Kasdorf - XML for Publishers at #toc "It's not XML's fault this is complicated. Books are messy."

If your newspaper has an education reporter, are they being linked to in your high school sports web space? Random thought.

Updated my random notes from the @chrisbrogan Social Media and Blogging session at #toc Link

I challenge you to tell me why a blog isn't a better place to refer to than a website. - @chrisbrogan #toc

"We have nine more minutes, who has eight more questions?" - @chrisbrogan awesome #toc

We wrote our entire book in Google docs right in real time. - @chrisbrogan #toc

Just sent a DM to @ruelbass - who sits right next to me at #toc personal twitter history is made!

In addition to bundling, you can use your book to actually blog *for* you. It's easy to convert book excerpts to blog import formats #toc

FYI #toc ers, tools like WordPress and Movable Type can be used as massively powerful publishing platforms. Ping me for examples if you like

Whew, totally meant to link to all of my "main site" pages in my blog. @chrisbrogan showcasing his at #toc just got my butt in gear. Done.

We are now looking at the Wordpress 2.7 install of @chrisbrogan 's blog. #toc

@Springbaby31 It's amazing what a wrong link can do to your mojo ;-)

My review of the saga I put myself through during @chrisbrogan tutorial & notes from the first half of the session Link

What a morning! I came to the first session of O'Reilly's Tools of Change Conference with two goals: Learn stuff and get a job. Not necessarily in that order.

So I go to the tutorial by "Twitter-famous" author Chris Brogan (aka @chrisbrogan) and I do what I do at conferences and other events - I tweet.

So I see he's got a screen up behind him but he's not at the computer. So I type a tweet, but I wait.

Then, at exactly the right moment it turned out. I struck. I posted this tweet:

Wonder if @chrisbrogan will be psyched or annoyed at me for plugging "Hire thisguychad.com " ... seriously, I'm available ;-) #toc

Then he went to his computer and updated the #toc stream, and there I was, on the big screen, fourth down, for like a half an hour.

But that didn't feel like enough. So I whipped out my flip-cam and went closer up in the room so I could capture the moment on video.

Done. But now what?

YouTube!!

So I log in to my TubeMogul.com account, uploaded the video, tagged it, and "launched" it into my YouTube account.

So I then want to tell the world what I did, cause that's what you can do with YouTube and Twitter, so I used the Firefox is.gd URL shortener to fit the link into a tweet.

Then, to my amazement, I hear Chris mention how great a Flip video camera is and what you can do with it.

So, as someone who has attended my share of conferences and enjoyed enhancing the conversation with tips from my unique perspective, I chimed in with my YouTube link.

One problem though, the link was bad. D'OH!

So Chris tries to show off this very meta moment, and it goes to the wrong page. Then, my wireless goes down RIGHT THEN so I can't update.

Nightmare.

I take some well-deserved ribbing for "side-swiping" him during the workshop, but we eventually get back on track.

Meantime, @suzaxtell tries to re-tweet my tweet, but there were two problems, one she wrote @Chad Capellman which doesn't link to my twitter account, and she re-tweeted the broken link.

I think I'll be looking back at this exchange a lot. It highlighted a lot of elements of the immediacy of social media tools, what can be done with them, and how easily things can run off the side of the road without meaning to or even sometimes being aware that it happened until it's too late.

Click here for notes from this session. Like I said, what a morning!!

This is from the first half of Chris Brogan's Blogging and Social Networking tutorial UPDATED at Noon. You might also get a chuckle of my mis-adventure post Guerilla marketing at Tools of Change conference that occurred during the same session.


Should you be everywhere? I don't think so anymore. If you're going to be everywhere, you have to provide customer service everywhere.

Try it in the order of things you can pull away from if you need to pull it away.

You have to segregate your email lists. You can do this with some technology.

Batchbook.com is a good site for managing an email database. 


We can do so many things that go past the page if we think about it. They can augument and build better relationships
etc. there's way to monetize it.

Just because you think you're so speical doesn't mean you can't try sales approaches that others are doing. And not just your competitors.

Another word I'm not a fan of is wiki.

We wrote our entire book in Google docs right in real time.

A: to time issue - More hands lighten the load. Different people do it in different ways. There are customer service issues and sales issues that different people can use.

How do we get an American Idol for books? There's a lot to it. There's always going to be editorial knowledge, you know what you're going to do there.

There's a lot of social software tools for new authors coming up.

You could have three free chapters "fight to the death" and have people vote which one goes forward.

We want people to want our opinion, right?

I challenge you to tell me why a blog isn't a better place to refer to than a website.

(On his Facebook reservations) I want a relationship and most people try to sell me, and I'm not buying it.

Blogging to me is a way not to get on as many planes. If you can be there before the sale and help them make it ...

When you can curate to small group level, you have something meaningful, because then you can get those people to spread it out further.

Pay for people so you don't have to re learn how to invent the wheel.


---------------------

First half notes:

When my wife comes back from a bookclub meeting, I never hear a think about the book.

I have solved the book moving problem in my life - (throw them away to have people help you move, use the library, review books on blogs to get freebies)

We need to focus on ways for people to distribute my books.

You lose money every time you release a new book - it's called marketing.

Thinking of yourself as an information broker might change what we're doing.

Using settings is a form of product placement - I'm a little worried about it and pragmatic.

Community and pockets of sale - SM and blogging etc. Your communities are clumped into smaller groups. What's a success in books? 5,000? That's easier than going after the million. If you could find more of these systems of thousands ...

Cafe-shaped conversations. As opposed to McDonalds, WalMart etc. It's not that personalized.

Comic book store owners. They need to know what their audience wants to survive.

Now he's using twitter to push marketing of new comic books to @chrisbrogan ... he's cultivating my interest.

I am passionate about location-based services. Bought an iPhone because of Brightkite. (I leave a message as I'm LEAVING a place, just to be safe) "The secrets of the annotated world"

I could leave messages in the air. People who know to look can later see my annotation. Now think about that as a book. You could start leaving information to create an alternate reality like Nine Inch Nails did. It gives you an opportunity to access to more people.

"I find the comments in my blog are better than the post"

I walk away from you must login to post a comment.

Are you making it easier for me to do business with your blog? Or helping me understand the literature.

@chrisbrogan suggesta chipin.com to get people to donate money to get books to teachers.

It's not about your website, it's where the people are -

I don't try to control the message. I have a service to you.

I think of twitter as the new phone. It's a dashboard for me to do business.

If all markets are conversations, these are the tools ...

What I find out that works best to get an initiative is to point to another organization that's doing it and use it as a leverage tool.

I'm kind of back and forth on my value proposition for that particular platform (Facebook).

If I'm reaching out my hand to you, don't stick your tongue in my mouth. We're not there yet kids. Too many people are taking that approach online with social media tools.

I think of twitter as the new phone. It's a dashboard for me to do business. @chrisbrogan #toc

I don't try to control the message. I have a service to you. - @chrisbrogan #toc

@SuzAxtell sorry, I had the wrong link (is.gd converter went bad) - Link

oops Link #toc

So @chrisbrogan is now talking about Flip Video cameras. Right after I uploaded my Flip video I just shot to YouTube Link

It's not about your website, it's where the people are - @chrisbrogan ... amen! #toc

@chrisbrogan suggests chipin.com to get people to donate money to get books to teachers but managed to compare it to drug dealing ;-) #toc

Wonder if @chrisbrogan will be psyched or annoyed at me for plugging "Hire thisguychad.com " ... seriously, I'm available ;-) #toc

"You lose money every time you release a new book - it's called marketing." @chrisbrogan #toc

hehe @eesullivan ... @chrisbrogan - When my wife comes back from a bookclub meeting, I never hear a thing about the book. #toc

All hooked up online and in @chrisbrogan workshop. #toc

10th annual GARP Risk management and expo was in the marriott marquis today where #toc will be ... That must have been a hoot!

Popping over to the Marriott, any #toc peeps wanna meet up?

@oatestom in honor of you I ordered the sandwich with no sauce. They were not amused

@oatestom I am having a toma wisconsin flashback but this time @ Arby's ... I haven't moved in line while typing this ...

Budget Boston to #toc trip: Pricelined 2 hotel night + BoltBus (w/ WiFi & outlet) = Amtrak RT ticket w/o WiFi. No wonder bus is packed.

Big thanks to the, um, efficient driving of @eesullivan & all the traffic staying on the sb side of 93 as I am on time for my #toc boltbus.

"When all is said and done, what matters most are the friends you've made and the stories you can tell." @ToddGilmore better? #famoustweet

@ToddGilmore sorry, that was more of a "way to go" kind of tweet. I used to have a title Sr. Editor, Obits and Fun at Eons.com. Seriously.

Crazy stuff: RT @duncan Finally, the story of my postmodern attack the other night @ #TED: Link

@ToddGilmore This rooftop party is awesome! And if you lean over the rail just far enough you can see ...

What a tough audience! The comments on "Is TV's House good medicine?" are amusing for their level of stick-in-the-mudness Link

I am uploading interviews I shot four years ago at a Harvard Symposium to YT via @tubemogul. The perspective is going to be interesting.

Filling out @tubemogul registration form "I consider myself a: Technology/internet" this made me laugh for some reason.

Remember the old George Michael Sports Machine phone number? I just called it and it rang and rang and then there was a beep. So I hung up.

@steveouting Have you signed up for Link

Getting a LOT out of this draft of a white paper by @susanmernit on using social media ahead of #wemedia.Can't wait till it's live!

This was hard to narrow down! I haven't resolved the 2 simultaneous sessions I'm affiliated with but here's my #toc sked Link

@baratunde iPod commercials ;-)

Building up meaningful connections easily with MrTweet, my personal networking assistant. See how he can help u too! Link

Catering! That's the part I'm missing. I had the "web services" part. Thanks Michael Steele. Now I'm off to get paid... Link

Plug Pulled on Md. Legislature's Facebook, MySpace for Fear of Viruses Link

I think twittergadget in my gmail and me are gonna get along just fine ;-)

So sad ... TV trivia question was who were the last #knicks to make the all star team

thanks @eesullivan - i meant who's instead of whose ;(

Instead of closing early Link

@mkirschenbaum As a Terp Engish major who now swims in the blog/web publishing world, I really appreciated your Chronicle piece. C U @ #toc

Humanities students need to "understand virtual worlds as rhetorical and ideological spaces" Link

@petermeyers I am STUNNED that Apple didn't do a 25th anniversary Super Bowl commercial announcing something huge.

Just wrote my initial swipe at a content aggregation plan for #wemedia ... maybe I'll employ some of these approaches as a guest at #toc

Is there a Firefox plugin to remove pages that return 404 errors from being cached as links I might want to revisit? This would be helpful.

Making my final travel plans for next week and testing out tweetchat to see if it really does what I want it to. #toc

@OatesTom One day, those kids or grandkids are also going to look up and say "how could you be so selfish and screw us over so bad?"

Putin flies in Bjorn Again for Abba tribute concert Link

I totally just solved the case of the missing div. And it WAS because of those meddling kids, if you think of Wordpress as meddling kids ;-)

Horse, meet cart. Apologies that it appears to be in front of you at the moment.

@jowyang see also "new wave"

Oh cool! I just noticed if you Google "blog emancipator" I'm third Link

Rough start to the day: My image map HTML is butting heads with the timthumb.php image resizing plugin Link

RT @chapmanchapman Our TOC Party details! Tue. Feb. 10th / 8-10 PM / Lolita Bar, 266 Broome bet Allen and Orchard / $3 drinks til 9 #toc

Sweet! Two birds, one stone: just scored a flipcam for use during #toc to help me craft a video capture strategy for #wemedia

I happily just paid Justin Tadlock $25 to get the most out of themehybrid.com ... now on to playing with the News Hybrid theme!

Is Ellen's opening dance number to hip-hop what Oprah's book club is to authors? Breathe and Stop, for real and give it what you got ...

Had a flashback to when I wrote sports stories for my high school and local newspapers. Explaining why the team sucked was a dangerous job!

Really enjoyed seeing that "boss over shoulder" link on jobfox.com brilliant!

Going to celebrate national college football signing day tomorrow by launching Mogulus feed on Gamedaymagazine.com

Building a Drupal site just to see what I can do with it. Step one, import every sports article I've ever written into the new install.

oh that IS what the code looks like with wordwrap turned off. #longday

Pointless email: MoveOn.org asking me "Can you call and ask Sens. Kerry and Kennedy to support Obama's stimulus?" I think we're good there.

diving into the ins and outs of mogulus.com ... any advice?

OOOhhh new toy: Link

Wondering what "and enhancing images" really means here ... Link

My friend Brian posted on his blog about the age gap of those who are addicted two Twitter and those who have never heard of it. Below is my comment:

When I think of what has made the Internet a successful, widespread medium, the first thing that comes to mind is its ability to remove barriers to publishing for the masses. This, of course hasn't happened all at once. There were login issues, HTML issues, security issues, bandwidth issues, privacy issues etc. But what Twitter represents is the closest thing I've seen yet to tapping into our collective online id.

For those who don't "get it" (and I've been sought out by more than a couple dozen people at this point to help explain Twitter to them) I always tell them to make sure to check out search.twitter.com. That's an amazing resource. I have used it to connect with people who think certain things suck, certain other things are awesome, to find potential freelance clients, and I even pulled the RSS feeds from two terms #inaug09 and #dctrip09 on there, sent them through Yahoo! Pipes to make my own Inauguration keepsakes in the form of inaug09.com and dctrip09.com.

Also, it's worth noting that many people on this planet use a mobile phone as their whose primary Internet connection, and for them, a service like Twitter (and the hundreds of tools built off the API) are opening up entire new worlds to them.

It's probably too early tell what direction this will go in, but for those who give it a chance, I have yet to see someone stop using it. Time will tell.

@barrycarter it's @pogue

OH at my #superbowl party 'oh hey if you, are you drunk?'

Isn't Matt Millen doing NFL pregames like Bernie Madoff being on CNBC?

Link

Tackled wiring the bathroom with tv synched to hd and the kitchen now wiring one in dining room ... 4 #superbowl tvs!

In case you missed it, Kenny Mayne said "America's Grey Cup: The Super Bowl" Classic.

There are so many things about 1secondad.com that I like, and I don't even drink "the champagne of beers"

Nights like this I am reminded why I like the fact that Movable Type publishes individual static files. These tweaks would have blown up WP.