From the conference site:
"Marketers and activists alike have taken notice of the strategies and tactics that helped put Barack Obama in the White House. Jascha will discuss the tools and techniques used by the presidential campaign's record breaking online efforts. In addition to telling the inside story of the campaign's online engagement efforts, he will also discuss how these strategies and tools can be applied to a variety of other sectors beyond politics."
Speaker - Jascha Franklin-Hodge, Chief Technology Officer & Founding Partner, Blue State Digital
The important thing is recognizing that all clients have a bigger issue they're trying to get around.
How do you incorporate those actions around the world into the web site
We have a platform of tools we use, centered around a CRM tool
Early 2007 through present
More than 1B emails to 13 million addresses
>1m sms subscribers
200,000 offline events planned via the web - NOT official campaign events
35,000 local volunteer groups
14.5M YouTube viewing hours - Does NOT include Wil.I.Am - Cost for this viewing time would have probably cost $40-50 million
$770,000,000 35% Offline / 65% Online
Campaign was able to shift from state to state, they were able to already see who had started grass-roots groups and then parachute professionals into the
How did they do it
"Marketers and activists alike have taken notice of the strategies and tactics that helped put Barack Obama in the White House. Jascha will discuss the tools and techniques used by the presidential campaign's record breaking online efforts. In addition to telling the inside story of the campaign's online engagement efforts, he will also discuss how these strategies and tools can be applied to a variety of other sectors beyond politics."
Speaker - Jascha Franklin-Hodge, Chief Technology Officer & Founding Partner, Blue State Digital
The important thing is recognizing that all clients have a bigger issue they're trying to get around.
How do you incorporate those actions around the world into the web site
We have a platform of tools we use, centered around a CRM tool
Early 2007 through present
More than 1B emails to 13 million addresses
>1m sms subscribers
200,000 offline events planned via the web - NOT official campaign events
35,000 local volunteer groups
14.5M YouTube viewing hours - Does NOT include Wil.I.Am - Cost for this viewing time would have probably cost $40-50 million
$770,000,000 35% Offline / 65% Online
Campaign was able to shift from state to state, they were able to already see who had started grass-roots groups and then parachute professionals into the
How did they do it
