Results tagged “analytics” from Chad

NOTE: This is what I have up to the break. Will add the rest later. Cheers!

This session was run by Connie Bensen, Techrigy SM2

Community is NOT boring, it's so exciting, the direction we're going in

My day job is working with a listening tool.

I don't like the term 'community manager' because you really don't manage anybody

Whatever you call your community manager person ... they're you're human connection

I have 3 philosophies
    - Community building applies to everything and everyone
    - B2C: If you provide resources and excellent customer service, people will buy from you and want to make sure you get reimbursed
    - B2B:  What used to be only available to b2c is now available to B2B

Titles don't matter any more when you're networking online. They interact with me because of the knowledge I have

It's shifting from us talking to our customers to our customers wnat to talk to us, and we need to figure out how to handle that.

I'm happy this isn't a room full of marketers ... happy that we have engineers, social media experts etc. This isn't only about marketing.

If you ignore your customers, they WILL go away

If you can build enough word of mouth, you can pretty much quit or cut back on your advertising. If you develop brand visibility, people will come to you, and if you're busy enough, you won't have to be cold calling.

Originally Posted Thursday, September 18, 2008 1:37PM

Avinash Kaushik had a TON of helpful insights that can help many company, possibly ANY company make more money online. But he's also a funny guy, so I pared down my rough notes to a collection of one-liners. OK so there's some insight in there too. Thanks @avinashkaushik !

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Session URL: http://webexny2008.crowdvine.com/talks/show/1074
Avinash's Site: http://www.kaushik.net/avinash/

"We always struggled to get more data. 'If we only had more data, we would not suck.'"

"I do not believe that going forward companies will die because of a lack of data. Your utter incompetence will kill you."

Bouncerate- From a customer perspective it's hard to misunderstand "I came, I puked I left."

"I have only seen bounce rates under 25% for porn sites, but they do have engaging content."

Gillette's web site takes 7 clicks and keeps loading - "It is a crime against humanity."

"Every analytics tool out there is a 'dumb data puker.'"

"If you don't measure conversion rate, you should just go home. Average conversion rate is 1.47 percent. For me a lot of fun is what's happeneing to the other 98 percent."

The greatest survey has three questions
Why are you here? (People rarely come for the reason you crated it.)
Were you able to complete your task? (Yes or no, no maybe. - Distribute the yes/no by the first question.)
If you were not able to complete your task, why not?

"Giving your customers a real voice can do wonders for your health"

"Most web sites suck because the highest-paid person created them."

"You don't have an excuse to be lame any more. Your janitor has ideas, your mom has ideas. Don't kill them onthe drawing room table."

"Don't guess, Don't impose, Partner."
Henry Ford - "If I asked my customers what they wanted, they would have asked for a faster horse."