This session was run by Connie Bensen, Techrigy SM2
Community is NOT boring, it's so exciting, the direction we're going in
My day job is working with a listening tool.
I don't like the term 'community manager' because you really don't manage anybody
Whatever you call your community manager person ... they're you're human connection
I have 3 philosophies
- Community building applies to everything and everyone
- B2C: If you provide resources and excellent customer service, people will buy from you and want to make sure you get reimbursed
- B2B: What used to be only available to b2c is now available to B2B
Titles don't matter any more when you're networking online. They interact with me because of the knowledge I have
It's shifting from us talking to our customers to our customers wnat to talk to us, and we need to figure out how to handle that.
I'm happy this isn't a room full of marketers ... happy that we have engineers, social media experts etc. This isn't only about marketing.
If you ignore your customers, they WILL go away
If you can build enough word of mouth, you can pretty much quit or cut back on your advertising. If you develop brand visibility, people will come to you, and if you're busy enough, you won't have to be cold calling.