Results tagged “Sarah Palin” from Chad

From the conference site:
"Marketers and activists alike have taken notice of the strategies and tactics that helped put Barack Obama in the White House. Jascha will discuss the tools and techniques used by the presidential campaign's record breaking online efforts. In addition to telling the inside story of the campaign's online engagement efforts, he will also discuss how these strategies and tools can be applied to a variety of other sectors beyond politics."

Speaker - Jascha Franklin-Hodge, Chief Technology Officer & Founding Partner, Blue State Digital

The important thing is recognizing that all clients have a bigger issue they're trying to get around.

How do you incorporate those actions around the world into the web site

We have a platform of tools we use, centered around a CRM tool

Early 2007 through present

More than 1B emails to 13 million addresses
>1m sms subscribers
200,000 offline events planned via the web - NOT official campaign events
35,000 local volunteer groups

14.5M YouTube viewing hours - Does NOT include Wil.I.Am - Cost for this viewing time would have probably cost $40-50 million

$770,000,000 35% Offline / 65% Online

Campaign was able to shift from state to state, they were able to already see who had started grass-roots groups and then parachute professionals into the


How did they do it

I recently had an email exchange with a conservative friend of mine who works for a national media outlet. I really feel like this is something that should be read by many others because I really feel like perspective is lacking. I have had many debates on a range of issues and one of my wishes for this country is that we could all have debates that maintained the level of respect for each other as the ones I have with my friend. Anyway, here's the exchange:

As a journalist, does the "silent treatment" and the running vs. the media approach the GOP seems to be taking bother you?

It bothers me as a working journalist because if they won't talk to us, the last thing anyone needs is more journalists just talking to each other.

Also, it's a cheap applause line, and it demeans the politician who uses it. Not because we're so important and how dare they, but because it's the wrong solution to the wrong problem. By and large, the media isn't pushing an agenda -- I've never edited a reporter who did. But it's absolutely true in my experience that many journalists can't relate to conservatives, and it doesn't take much for their assumptions to flower into full-blown narratives.

The real problem is that the press doesn't understand "the other side" as well as it should, and as we discussed briefly last week, I believe this ties *directly* to the problems Palin has had since being nominated. I still believe she got a raw deal on her introduction, and the press shouldn't assume no-harm-no-foul on that just because she killed in her convention speech. I still have the McCain camp's press release announcing Bristol's pregnancy -- it was issued in direct response to a Reuters story spreading the rumor about Sarah passing off Bristol's baby as her own. That rumor has since been proven not only false but comically so, and yet I can tell you nobody is saying, "crap, you know, we only know about this kid because we dignified that rumor about the baby being Bristol's." There is plenty to challenge Palin on, quite fairly, and the media is belatedly doing so, but the Palin they introduced to America was a pure tabloid caricature, and making nice is absolutely not Palin's problem.

So, to summarize: Palin should be the bigger person, and conservative whining absolutely needs to stop, but I'm not going to say they don't have a point.

I know you'd like them to win, but does how they do it matter to you?

The campaigns are only really concerned with getting elected. Their needs and our needs don't coincide in this day and age. If we offer them no services, only liabilities, they're going to drop us like an embarrassing surrogate. It's no less true for Obama than it is for McCain

I know what services my employer provides the candidates; we know how easily a reputation can be ruined and we guard ours very closely. But what does MSNBC offer McCain? Viewers? He has those. A forum? He has it. Credibility? How could it possibly?

A dramatic foil? A-ha. Why did Obama appear with O'Reilly last week? Why did Hillary appear with O'Reilly this spring? Why was that news? This is a universal tactic. There's more for a Republican to boycott, and the larger scale means a larger outcry, but it shouldn't follow that a Democrat's boycott of Fox is principled where a Republican's boycott of everyone else is crass. It does follow for some people.

There's more primary-source material available to voters now than ever before, and in-depth analyses of the campaigns can be done without the campaigns' consent. What we're missing is a little bit of the day-to-day on the trail, but again -- we're getting that from our reporters. Blackout is an overstatement.

This feels like a dangerous precedent to me.

Eh. ;)

So it appears the public (i.e. YOU) are having trouble getting questions to the GOP ticket answered. Even if you are conveniently located where they wanted to go get some salsa it can be difficult, even if you meet them in person. Therefore, I thought I'd pass along some questions that would be good for Charles Gibson to ask when he interviews her this week.

I filled out their contact form in the hopes of possibly getting these valuable links into Mr. Gibson's laptop ahead of the meeting:

Mr. Gibson, since you are in such a unique position to ask Mrs. Palin questions on behalf of us, the electorate, please include the following items in your pre-interview research:

http://www.factcheck.org/elections-2008/gop_convention_spin_part_ii.html

http://www.huffingtonpost.com/michael-seitzman/if-you-really-work-for-me_b_124465.html

If you're unsure of some of them, perhaps you could ask yourself "What would Peter Jennings do?"

Thanks in advance,

Chad Capellman